The Brief
Why XXXX Came To UsDevelop an exciting and appealing XXXX GOLD Beach Cricket consumer promotion that is successfully activated in LMG outlets nationwide.
Develop an exciting and appealing XXXX GOLD Beach Cricket consumer promotion that is successfully activated in LMG outlets nationwide.
It was critical that the promotion SUPPORTED THE XXXX GOLD BEACH CRICKET ON-PACK NATIONAL PROMOTION that was in-market simultaneously.
It was essential to have a big aspirational major prize to gain wow factor and encourage high participation levels
Prize Pool:
Custom made XXXX Beach buggy – plus daily beach cricket sets
Award: